Privacy Policy

We handle personal information in accordance with British Columbia's Personal Information Protection Act and other applicable privacy laws.

Information we collect

Depending on how you interact with us, we may collect:

• Your name, email address and telephone number.
• Information you provide when requesting an appointment or asking a question.
• Your newsletter subscription preferences.
• Technical information about your website visit, such as your IP address, browser, device and pages viewed.

Please share only the information needed for your enquiry. Do not send detailed medical information, insurance identification numbers, payment card details or other sensitive information through general website forms or ordinary email. Contact our office to discuss an appropriate way to provide it.

If you become a patient, we collect additional information needed to provide dental care. Our office can explain the privacy practices that apply to your patient records.

How we use your information

We use personal information for reasonable purposes connected with our services, including to:

• Respond to questions and appointment requests.
• Communicate with you about your enquiry or care.
• Send newsletters or dental education updates when you have subscribed.
• Operate, maintain and improve our website.
• Protect our website and systems against misuse.
• Meet applicable legal and professional obligations.

Submitting an enquiry or requesting an appointment does not automatically subscribe you to marketing emails.

Consent and your choices

We obtain consent where required to collect, use or disclose personal information. When you submit a website form, we use the information you provide to respond to that request.

You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. We will explain if withdrawing consent affects our ability to provide a requested service.

You can unsubscribe from marketing emails using the unsubscribe link in the email or by contacting our office.

Website forms and service providers

We use service providers to help operate our website, process enquiries, deliver email and manage newsletter subscriptions. These providers may handle personal information as needed to perform those services. They are:

• Vercel, which hosts this website and serves its pages.
• Formspark, which receives the appointment request and contact forms and passes them to our office.
• Cyberimpact, a Canadian email provider, which manages newsletter subscriptions and sends you a confirmation email before adding you to a list.

Website hosting and form processing take place outside Canada. Where information is processed or stored outside Canada, it may be subject to the laws of that country.

We remain responsible for personal information under our control and take reasonable steps to require appropriate protection when service providers handle it.

Cookies and website analytics

Cookies are small files that a website places on your device. They can support website functions, remember preferences and help measure how visitors use a website.

We use Google Analytics to understand how visitors find and use this website, for example which pages are read most and whether people reach us from a search engine. Google Analytics sets cookies on your device and collects information such as the pages you view, the approximate region you are in and the type of device and browser you use. We use this only to improve the website. We do not use it to identify you, and we do not combine it with your patient records.

This website does not run advertising or remarketing tools, and it does not place advertising cookies on your device. Our website host keeps standard server records, such as IP addresses and pages requested, to deliver the site and protect it against misuse.

You can prevent Google Analytics from collecting your information by installing the Google Analytics opt-out browser add-on, or by blocking cookies in your browser.

You can manage cookies through your browser settings. Disabling some cookies may affect website features.

When we share information

We do not sell your personal information.

We may share information with service providers for the purposes described above, with your consent, or where permitted or required by law. Information connected with dental care may also be shared as explained in our patient privacy practices.

Protecting and retaining information

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information. However, no website, email service or method of electronic transmission is completely secure.

We retain personal information for as long as reasonably necessary for its purpose and to meet applicable legal and professional requirements. When it is no longer required, we securely destroy it or make it no longer identifiable.

Access, corrections and privacy concerns

You may request access to your personal information or ask us to correct it, subject to applicable legal exceptions. We may need to verify your identity before responding.

Links to other websites

Our website may link to other websites or services. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

Changes to this policy

We may update this policy when our practices or legal requirements change. The date at the top shows when it was last updated.